Jumia.ma is the Moroccan branch of Jumia, a leading pan-African e-commerce platform founded in 2012. Jumia.ma operates as an online marketplace in Morocco, offering a variety of products including electronics, fashion, beauty items, and home appliances. It provides a convenient online shopping experience with features like pricing transparency, official brand stores, logistics, and delivery services. The company is headquartered in Casablanca and follows a business model similar to Amazon’s, connecting buyers and sellers digitally.

Jumia started in 2012 in Nigeria and expanded across multiple African countries including Morocco. The platform integrates marketplace services with logistics and payment systems to facilitate e-commerce across Africa. In Morocco, Jumia.ma allows customers to purchase goods online with options like payment on delivery, making it a popular site for online shopping.

For sellers, Jumia provides a vendor platform (Jumia VendorHub MA) where they can register and start selling their products on the marketplace, supported by guidelines and document requirements.Thus, Jumia.ma is an established e-commerce service in Morocco, part of the wider Jumia Group’s digital commerce network throughout Africa. It combines online retail, payment, and logistics to serve the Moroccan market.