Overview
Jumia is Africa’s leading e-commerce platform, often dubbed the “Amazon of Africa.” Founded in 2012 and headquartered in Lagos, Nigeria, it operates as a pan-African marketplace connecting millions of consumers with thousands of sellers. The company provides integrated services including logistics (Jumia Logistics for delivery), digital payments (JumiaPay for secure transactions), and classifieds (Jumia Deals for second-hand goods). It focuses on empowering digital transformation across the continent through accessible online shopping, with a strong emphasis on mobile-first experiences in markets where smartphone penetration is high but infrastructure varies.

Key Financial and Performance Highlights (2025 YTD)
Jumia is Africa’s leading e-commerce platform, often dubbed the “Amazon of Africa.” Launched in Morocco in 2012 as part of its pan-African expansion, Jumia Morocco (jumia.ma) operates as a marketplace connecting buyers with thousands of sellers. It specializes in electronics, fashion, home goods, beauty, sports, and more, with a focus on affordability and convenience. As of October 2025, Jumia remains one of Morocco’s top online retailers, boasting millions of monthly visitors and a strong presence in major cities like Casablanca, Rabat, Marrakech, and Tangier. The company recently opened a 5,000 sqm warehouse in Bouskoura (near Casablanca) in June 2024 to boost logistics and create over 100 jobs, signaling ongoing investment in local operations.

Key Financial and Performance Highlights (2025 YTD) has shown resilience amid economic challenges like currency Jumia Morocco emphasizes user-friendly shopping with mobile-first design, given that over 70% of traffic comes from smartphones. Here’s a quick breakdown:

| Metric | Q1 2025 | Q2 2025 | FY 2025 Guidance (Updated) |
| Revenue| $36.3M (-26% YoY) | +25% YoY (exact figure TBD) | N/A |
| GMV (Gross Merchandise Value) | $161.7M (-11% YoY) | Strong growth implied | $795M–$830M (+10–15% YoY) |
| Physical Goods Orders | +21% YoY (highest in 2 years) | Continued acceleration | +20–25% YoY |
| Loss Before Income Tax | $16.5M (vs. $39.6M in Q1 2024) | Reduced cash burn | $50M–$55M (-44–49% YoY) |
| Liquidity/Cash Position| $110.7M (as of Mar 31) | Stable, with lower burn | Targeting breakeven by Q4 2026 |
| Key Markets| Nigeria (+22% orders), Ghana, Kenya | Côte d’Ivoire, Egypt | Focus on core 6 markets |

Tips for Shopping on Jumia
– Best Deals: Use the app for exclusive discounts; check JumiaPay for 5–10% cashback.
– Returns: 7–15 day policy, but verify seller ratings (aim for 4+ stars).
– Morocco-Specific: Popular for budget tech and fashion; compare with local sites like Jumia.ma vs. international options.
– Investor Note: With $164M+ cash runway, Jumia is derisked for growth, but watch Q3 earnings on November 7, 2025.