Hmizate is a Moroccan e-commerce platform founded in January 2011 and headquartered in Casablanca. Initially launched as a daily deals or group-buying site focusing on travel, leisure, and local services like hotels, spas, restaurants, and hair salons, it has evolved into a broader marketplace offering a variety of consumer goods and services.

Over the years, Hmizate expanded into different verticals, including travel bookings, food delivery, shopping, and wellness activities. A significant pivot occurred in 2018 when Hmizate launched HmizatePay, a mobile commerce and payment platform incorporating an e-wallet, mobile top-ups, bill payments, P2P money transfers, and other financial services. This move positioned Hmizate as both an e-commerce and fintech company, aiming to offer a one-stop-shop for everyday consumer needs in Morocco.

Hmizate has built a strong user base with over 600,000 members, having sold more than 1.7 million products and services. It has survived the rise and fall of competitors by refining its services and expanding into new areas like digital payments and loyalty programs. The company also generates revenue through commissions on transactions and advertising within its platform.

Recognized as one of the first e-commerce companies in Morocco, Hmizate remains active and influential in the Moroccan digital economy, combining e-commerce and fintech innovation to help consumers save time and money while accessing a wide array of products and services.